The sauce is the whole argument here. Kewpie is richer and tangier than regular mayonnaise because it uses egg yolks only and rice vinegar, and mixed with sriracha it turns into something between a burger sauce and a dressing.
Everything else is standard smash burger technique: a ball of mince pressed hard onto a screaming hot pan, cheese on while it is still in the pan, and soft buns that give way rather than fight back.